“The cloud is not the territory.”
“Things were always changing at Autodesk. By the time I stopped working there, in 1992, the Advanced Technology division employed about twenty or thirty people. As well as my little Science Series programs, they’d set up a virtual reality lab.
We had sets of Jaron Lanier’s new VR goggles, which held a little TV screen for each eye, also his stretchy, optical-fiber-equipped data gloves that tracked the position of each finger joint, creating images of your hands in the virtual world that the goggles were showing you. I wrote a demo that immersed the user in a flock of artificially alive birds that were continually wheeling and regrouping around the user’s position in cyberspace. Rather than making them look like actual birds, I made the birds look like three and four dimensional polyhedra that I called topes—and thus my demo was called Flocking Topes.
The lab’s goal was to develop a VR operating system to be called Autodesk Cyberspace®. They’d picked this name on their own, and without asking me about it. My old cyberpunk writer friend William Gibson was a little annoyed by this development. After all, he’d coined the word cyberspace, and now Autodesk wanted to trademark it? A few months later, when I saw Gibson at a San Francisco virtual reality fair called the Cyberthon. He half-jokingly threatened to trademark the name of Autodesk’s original virtual reality programmer, a talkative hipster named Eric Gullichsen.
Although sales of our Chaos program were even better than CA Lab’s had been, the profits from these relatively low-priced packages were negligible compared to Autodesk’s income from their flagship product, AutoCAD. And Autodesk Cyberspace® was shaping up to be a dud. And then the company’s stock price dropped.”
— Rudy Rucker, Nested Scrolls, Chapter 19.
“The internet is writing fanfiction about us…”
Talk by James Bridle, RIGSpeaker at NEXT Berlin 2012